Privacy Policy | Superplum

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18.

Superplum Delivery Agent App

This Privacy Policy applies to the Superplum Delivery Agent App, which is intended for use by authorized delivery personnel and employees of Superplum.

Location Information

The Superplum Delivery Agent App collects, processes, and stores precise location information from authorized delivery personnel to support delivery operations and logistics management.

Location data may be collected:

While the application is actively in use.
While the application is running in the background.
While the application is minimized or the device screen is turned off.
Even when the application is closed, if an active delivery session or work shift is in progress and background location services remain enabled.

Background location access is essential for the core functionality of the Superplum Delivery Agent App. Delivery personnel may use navigation applications, lock their devices, answer phone calls, switch between apps, or temporarily close the application while continuing deliveries. Continuous location access enables Superplum to:

Track the real-time location of delivery agents.
Record delivery routes and travel history.
Monitor delivery progress.
Verify successful deliveries.
Optimize delivery routes.
Improve operational efficiency.
Ensure delivery accountability and personnel safety.

The application may use Android Foreground Services to continue collecting location information during active delivery assignments. When this service is active, Android displays a persistent notification indicating that location tracking is in progress.

Location collection stops when the delivery session or work shift ends, the user signs out, or background location permissions are disabled, unless continued collection is required for an active delivery.

Location information is securely transmitted and stored on Superplum's servers using appropriate administrative, technical, and organizational security measures. Access to this information is restricted to authorized Superplum personnel and trusted service providers acting on our behalf under strict confidentiality obligations.

We do not sell or rent location information. Location data may be shared only with:

Authorized Superplum employees responsible for managing delivery operations.
Trusted service providers who process data on our behalf under strict confidentiality obligations.
Government authorities or law enforcement agencies when required by applicable law.

Location records are retained only for as long as necessary to support delivery operations, legal obligations, auditing, dispute resolution, and business record requirements, after which they are securely deleted or anonymized where appropriate.

Users may revoke location permissions at any time through their device settings. However, disabling location access may prevent the Superplum Delivery Agent App from performing delivery tracking and other essential operational functions.

By using the Superplum Delivery Agent App, authorized delivery personnel acknowledge and consent to the collection, use, storage, and processing of their location information as described in this Privacy Policy.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at cs@superplum.com or by mail using the details provided below:

superplum

[Re: Privacy Compliance Officer]

Plot No. – D, 107, Sector-2, Noida, UP-201301