Go behind the scenes
Getting fresh fruits across the country to you isn’t easy. We’ve had to reimagine a complete nationwide cold chain with innovative processes, hardware and software to do just that. For the first time in India, we can ensure food safety, pesticide levels and the condition in which your favourite fruits get to you.
Food safety starts before harvesting
Let’s start with the source! We have developed multiple farm-level safety tests to ensure that all
our produce is safe to eat.
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Soil, fruit and water are tested for over 80 product-specific pesticides and contaminants
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Scientific sampling across farms ensures low or nil pesticides and other residue levels
The best fruits picked from the best farms
We have reworked handling and procurement procedures to get you the best fruit in
the country.
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The Fresherator makes it possible
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Our innovative Fresherator is the most advanced fresh produce transport solution the country. Custom engineered from the scratch; it has been built to solve India’s endemic agriculture supply chain problems.
Remotely control temperature, humidity, oxygen and ethylene levels in every truck
Maintain the quality and freshness of fruits at an optimum level
City Distribution Centres
Temperature-controlled distribution centres manage deliveries to your favorite stores, all the while maintaining the integrity of the cold chain and the fruit.
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Quality managers conduct a final check before distribution
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Our fruits get their bright colourful packaging
Freshmanager:
Our cloud-based solution
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With a deep understanding of the realities of farm-level logistics in India, we built a cloud-based software to address these complexities. It allows us to:
Track more than 10 fruit parameters right through the supply chain
Share this information with consumers
Build a transparent profit-sharing mechanism for each and every
Check up on our promise of goodness
Along with a fresh, safe-to-eat batch of fruits, we also deliver a great deal of information about them. Scan the barcode using the Superplum app to discover more
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Fruit safety test results & temperature and humidity
levels throughout the journey
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AGTECH
IN PRACTICE
Reworking the mango supply chain
When it comes to mangoes, traditional harvesting and transportation leads to high wastage and short shelf life of the fruit. This has led to harmful practices such as artificial ripening using chemicals. However, our unique cold chain for mangoes ensures freshness for longer and removes the need for forced ethylene and carbide ripening.
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